$70 for one month to $209 for one year

Noom is a behavior change platform that uses psychology, technology, and human coaching to help users achieve their personal health and wellness goals.

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Product Summary

Noom is a personalized weight loss program that aims to help you create a healthier lifestyle for lasting results. 

Key features:

  • Psychology-Based Approach: Focuses on the psychology behind eating habits and teaches you how to make sustainable behavioral changes.
  • Personalized Coaching: Provides you with a dedicated coach to offer support, guidance, and celebrate your achievements.
  • Custom Meal Plan: Develop a personalized meal plan based on your goals, preferences, and food logging data.
  • Focus on Calorie Density: Teaches you about low-calorie-dense foods (like fruits and vegetables) that help you feel satisfied with larger portions and fewer calories.
  • Learning Tools: Provides daily articles and activities to help you understand the psychology of weight loss and build healthier habits.
  • Group Support: Connects you with a group of other Noom users for shared motivation and community.

Information Source: Program Provider


What Reviewers Like

  • Psychology-Based Approach: Noom employs evidence-based approaches like cognitive behavioral therapy (CBT) to help users build sustainable habits.
  • Human Coaching: Users are matched with coaches to guide them and provide support throughout their health journey.
  • Technology Integration: The platform is compatible with various devices and apps, enhancing the tracking of health metrics.
  • Positive User Testimonials: Many users report improved mindfulness, better eating habits, and weight management success.

Things to Consider

  • Cost: Noom is not free, with various subscription plans that can be relatively expensive compared to other wellness investments.
  • Mixed Reviews: Some users report issues with the app's food tracker functionality and the level of support from Noom guides.
  • Potential for Weight Regain: There is a possibility of regaining weight if the behavioral changes are not maintained.

Information source: product reviews

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Relevant Research - Noom

The Noom program, a smartphone-based application designed for weight reduction and maintenance, demonstrates notable success in supporting individuals with overweight and obesity in achieving and maintaining weight loss. A study by Chin et al. in Scientific Reports (2016) highlights the program's efficacy, reporting significant weight loss among its users. This research underscores Noom's potential as a digital health intervention for weight management, leveraging technology to foster behavioral change and promote healthier lifestyle choices. Additional specific studies on Noom's long-term effects and comparative efficacy with other weight management interventions are limited.

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